Marketing and advertising translation

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The rise in international advertising campaigns has put the translator on the front line and made possible what can be called the "advertising translation" boom.

The specificity of advertising copy is demonstrated not only at the communication level but also at the strictly semiotic level and calls for special treatment. Therefore, the advertisement translator must do an in-depth linguistic analysis of the signifying structure that he encounters. The quality of the translation and the success of the advertising campaign depend on the translator's ability for subtle analysis.

The most frequent advertising translations:

  • Poster and POS translations
  • Corporate and institutional brochure translations
  • Press release and press kit translations
  • Promotional brochure translations
  • Website translations
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